The Blood Research Institute is one of the most advanced and respected research facilities in the world. Breakthroughs in cancer research, organ transplantation, heart disease, Alzheimer’s, Dementia, MS, influenza, and more, are making headlines in the industries most respected medical journals. The world’s top researchers turn to The BRI when they want answers to their most perplexing questions. The videos Jimmy has produced for the BRI and Blood Center of WI over the last 10 years include fundraising videos, social awareness videos, videos that tell the stories of lives saved because of blood donation and stories that underscores the need for organ donation and encourages the public to sign the donor registry. This video was used as a fundraising tool and to inform the audience of the wide range of research being done at the BRI and why it is so important to support that.